Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Quick integration into your workflow with minimal setup
Active open-source community with continuous updates
MIT/Apache licensed for commercial and personal use
Customizable and extendable based on your needs
Download or copy the skill file from the source repository
Place the skill file in Claude's skills directory (usually ~/.claude/skills/）。
Restart Claude or run the reload command to load the skill
Tip: Read the documentation and code carefully before first use to understand functionality and permission requirements
All Skills from open-source community, preserving original authors' copyrights
alirezarezvani__claude-skills/marketing-skill/marketing-strategy-pmm/Skill.mdProven benefits and measurable impact
Reduce go-to-market strategy time by 66% with ready-to-use templates and frameworks.
Improve messaging clarity to boost lead-to-customer conversion by half.
Equip sales teams with battlecards and assets to double competitive win rates.
Perfect for these scenarios
Create detailed Ideal Customer Profiles (ICPs) and buyer personas to target effectively.
Build go-to-market plans for product launches, including pricing, messaging, and channels.
Generate battlecards to equip sales teams with competitive insights and talking points.
Plan international expansion with localized positioning, pricing, and go-to-market tactics.